Citayam Fashion Week Phenomenon - Creative and Youth Expression

Hannummega Official

The Citayam Fashion Week phenomenon in Indonesia has gone viral, filling the timeline of social media content, both TikTok, Twitter, Facebook, and Instagram. Its existence reaped many responses from various parties. 

This phenomenon begins with young people, most of whom come from the buffer zones of Jakarta, such as Depok, Citayam, Bojong Gede, and Bogor Regency. This phenomenon has attracted the attention of people from all walks of life in Indonesia, such as the celebrity and even officials. The governor of DKI Jakarta, Anies Baswedan, also took part and appeared like a model walking the catwalk accompanied by the vice president of the European Investment Bank, Kris Peeters and a number of his entourage. 

The moment occurred after Anies and a number of his guests finished a meeting related to investment in financing. Artist Paula Verhoeven, who started her career in modelling, also came to Citayam Fashion Week to enliven this phenomenon. Not to be outdone, now it's the turn of the governor of West Java, Ridwan Kamil, who also participated in the Citayam Fashion phenomenon this week. Not to be outdone, the governor of West Java, Ridwan Kamil, who also participated in the Citayem Fashion Week phenomenon, uploaded this video on his Instagram on Wednesday, July 21, 2022. 

In addition to the development of fashion trends, the development of social media has also influenced these trends. Especially the TikTok platform. Sudirman, Citayam, Bojonggede and Depok (SCBD) youths use social media to scoop up rupiah. The emergence of this trend also gave rise to a new discourse. So far, fashion is synonymous with the upper class. This trend indirectly refutes this assumption. The lower middle class can also do style. On the other hand, this trend has a positive impact, namely that teenagers become more aware of social life. 

The creativity of teenagers as content creators on social media has also increased. Street style begins with a dress style closely related to young people. A style is often seen on the street, an everyday style that is casual, comfortable, chic and unique. 

The beginning of street style unlike the well-known designers, namely high fashion, the street style includes various styles. All street styles are created by young people with their taste in dressing. 

In the beginning, the street style came from street photography. In 1978, Bill Cunningham, a photographer, took pictures of people passing by. One time, he accidentally took a picture of a Swedish actress, Greta Garbo, who was dressed very elegantly. The photo is the first photo where a photographer took a photo of a celebrity without his knowledge and permission and became the originator of the emergence of street style. One of the most influential styles of street style is hip hop, which has now grown into a multibillion-dollar industry. 

In addition to America, street style is also increasing in various countries that are the centre of fashion. Including several countries in Asia. These include South Korea, Japan, to Hong Kong. Different from America, the example of street style in Japan is the Harajuku style. Harajuku is a blend of many fashion styles. In this case, each country has differences in street style trends. Nowadays, well-known designers have even recognized street style and have begun to incorporate elements of street style into their collections. 

This trend can give a new touch to the world of high fashion. After becoming a trend, street style is now part of fashion week events in several countries. Call it Paris Fashion Week, Milan Fashion Week, and not to be missed in Indonesia, Jakarta Fashion Week. The Citayam Fashion Week phenomenon expresses young people and how they fill content on social media.

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